


WHO WE ARE ?
We're a brand's custom fit, culture chasers, and digital daredevils.
Our playground? Bold ideas, fresh narratives, and unexpected twists. We're not here to follow trends — we create them. Armed with India's most fearless creative minds, we craft content that’s impossible to ignore and impossible to forget.
From strategy to execution, we work with innovators, creators, and tech wizards to launch ideas that break norms and build brands that stand out.
we promise it's never boring.

Our Services
From shaking up F&B to turning heads in Fashion, sparking change in Social Impact, and redefining Wellness, Real Estate, Finance, and Tech — we've done it all.
Big ideas, bold moves, and brands that stand out — that's our game."
We’ve left our creative fingerprints across the globe



We don’t just make ideas — we make waves.
Our latest projects have sparked conversations, turned heads, and delivered results. From crafting bold brand stories to designing content that demands attention, we’re constantly pushing creative boundaries.
Got a vision? We’ll turn it into your next big win.
FRESH OUT OF THE LAB
Apiard x Lucent
A collaboration to help a home grown brand to reach it's true potential in terms of design & marketing
We don’t just create We CULTIVATE.
WHY IT MATTERS
In a world drowning in generic content, authenticity wins. We tap into real people, real moments, and real cultures to create work that actually connects.
We translate big brand energy into something that speaks the language of your audience, your market, your people — no lost-in-translation moments here.
OUR ROLE
Fueled by research, powered by culture, and executed with a bold creative edge — because blending in is boring
THE PROCESS

We’re not your regular creative agency we’re the chaos you wish you had sooner.
At our core, we’re brand builders, scroll-stoppers, story-shapers, and design junkies who live for big ideas and even bigger impact. We blend culture, strategy, design, tech, and a little bit of mischief to create work that actually moves people — not just algorithms.
From daily content to flagship campaigns, from strategy decks to 5-second stunners — we do it all, and we do it loud. No fluff. No filters. Just creativity with a pun.
Meet our masterminds










Ishika Jhunjhunwala
FOUNDER: The Instigator of Ideas. Built different, thinks louder. Turns sparks into wildfires and chaos into clarity. The creative troublemaker.
MARKETER: The Vibe Curator. Part strategist, part dream wrangler. Keeps the vision sharp, the team sharper, and the coffee strong.
Mohit Patel
CONSULTANT: The Word Alchemist. Crafts headlines that slap, captions that convert, and stories that stick. Powered by puns, caffeine, and Ctrl+Z.
Vaibhav Lohani
CREATIVE DESIGNER: The Visual Hacker. Makes pixels behave and ideas pop. Fonts, colors, chaos — all in a day’s work.
Kshama Joshi
Rohit Saha
MOTION DESIGNER: The Frame Freak. Brings stills to life and timelines to tears. Animates everything but your ex’s texts.
We Refixed and made it better