BeU is an organization that helps women with their overall health and mental wellness. Be U believes every one has a unique identity and they should proudly carry it. Be U’s campaign #MeBeingMe promotes this cause, questioning all the restrictions that are still imposed on women.

To tell women all around to embrace there identity with pride: to spread the joy of: #MeBeingMe without any rules.

About BeU

The concept is to showcase how being yourself can change the way people look at you, we wanted to make people realize how some comments can impact any women’s mind if it’s related to their appearance.

About the Project

Edgy or traditional: We tried showing two sides, edgy & traditional. Both the sides of a women are beautiful and they should not be judged according to which side they like embracing

Flaws first: People always spot flaws first. The idea was to show that flaws are a part of life and we should not try to fit in the tag of ‘flawless beauty’

Different people, different style: Idea was to promote the joy of choosing how one wants to dress up, be it western or traditional women can ace both.

Spots & Spots: I tried showing how a girl feels when someone talks about spots on her face. They always have a question - ‘Should I Hide?’; Asking whether or not she should hide herself or her spots?

Waxed or not: Body hair is not accepted on women, people tell women to get waxed just because they think the ideal type of woman should not have anything on her skin.

Tattoos and more: People need to know that having tattoos is equivalent to having mehndi, both look beautiful and both should be accepted by the society.