With a tone rooted in sarcasm and a bold visual identity, the brand connects deeply with Gen Z, young parents, and kawaii culture lovers. Whether it’s a desk toy or a unique gifting option, Popingo aims to spark smiles and create emotional connections through every squish, pop, and repeat.

Popingo is a quirky, collectible gifting brand that brings joy, nostalgia, and stress relief through fun, personality-driven products.

About Popingo

We worked with Popingo on end-to-end brand development, starting with detailed market research to understand audience behavior and product-market fit. This was followed by brand identity creation—including tone, typography, packaging design, and character styling. We also led their social media strategy and content creation, crafting a bold, engaging online presence that drove high engagement and conversions across key campaigns.

About the Project